Your Old PC vs. New Windows 7 PCs – Microsoft’s “I’m a PC” Campaign Evolves

Think your old PC is good enough? Once you see the latest Windows 7 advertising campaign introduced by Microsoft you might want to reconsider that opinion.

The Redmond company has opted for a “reality show” twist to catalyze the evolution of the “I’m a PC” Windows 7 marketing campaign.

“New PC in the House” is the motto accompanying the newest advertising push around Windows 7, one designed to convince end users to dump their obsolete machines for a brand new computer.

I’ve often came across comments to my articles reflecting the “My PC is good enough” position from some end users that apparently see no real value in upgrading.

And I understand it somewhat. People tend to get comfortable using the same technology, including a specific operating system and computer. And why would they want to change something that “fits like a glove?”

This is precisely the mindset that the new Windows 7 video ads tackle. Softpedia readers will be able to see the first one embedded below.

“Many think their old PCs are no different than today’s new Windows 7 machines, but we think that may be because they haven’t taken the time to look,” a Microsoft spokesperson told me.

“Instead of waiting for them to come to us, we bring a PC store to them when they least expect it. In the TV ads, we target unsuspecting people by transforming a room in their home into a personal PC store that includes an array of innovative hardware.

“The ads are designed to show consumers that today’s beautiful, stylish and high-performing Windows PCs are a step above an old PC.”

For the ads the software giant is using real couples, one half of which is extremely hard to convince to upgrade to a new Windows 7 PC.

That is until Microsoft steps in and builds a Personal PC store right in their home. Obviously, older computers cannot compete in any way with the new machines available today.

“The campaign builds on past efforts with the goal of showcasing an array of Windows PCs to show people they can find highly customized, productive and stylish PCs,” the company spokesperson added.

“Today’s Windows PC experience allows users to connect, create and share on a device that fits their busy lifestyle, and this campaign reflects that. We’re offering a wider view of what a Windows PC can be at work and at home.”