YouTube will continue a tradition it started not so long ago and will live stream four major US music festivals in the coming months. The site is boasting that it will feature live coverage of the New Orleans Jazz & Heritage Festival, Bonnaroo, Lollapalooza and Austin City Limits.
Like it's done in the past at major festivals, Coachella for example, the streams will cover several stages and be live for much of the festival.
"As a platform, YouTube is committed to bringing original content and unique music experiences to fans, artists, and festivals in a way that benefits the entire music ecosystem," Robert Kyncl, global head of content for YouTube, said.
"This live streaming partnership is an exciting example of our commitment to music and YouTube is thrilled to join Dell in bringing four incredible festivals to the world’s largest stage and a diversity of music to fans worldwide," he added.
YouTube is teaming up with Dell for these four festivals, the company will be providing the workstations that will actually broadcast the feeds, so the site will probably cover even more music festivals this year apart from these.
For a long time YouTube was best known, or perhaps only known, for its amateur videos shot with shaky phones or webcams (well, that and all the pirated stuff). Then an increasing number of independent producers started creating content specifically for the web and for YouTube.
But YouTube is not content with that, it wants to be everything to everyone. Hence, the movie rental experiment, which hasn't been very successful, and the music video joint venture VEVO, which has been very successful.
Beyond that the big, big emphasis on original content professionally produced of this year will result in the launch of tens of new channels churning out several hours of content every week.
However, even that won't be enough, YouTube also wants news to debut on the site, it also wants live streams on the site and, yes, YouTube also wants live music concerts on the site.