The video service is more and more popular

Jan 30, 2007 14:49 GMT  ·  By

YouTube is the most popular video service on the internet that allows you to publish, share and comment videos with other members of the community. As you probably know, Google acquired YouTube last year in October, planning to make the service even more powerful and popular. Since the acquisition, the video service was updated several times but the most important improvement was surely the release of the TestTube function. This new feature of YouTube was inspired by Google Labs and will help both company's employees and users test all the new updates that are meant to be included in the video solution.

Although the company also owns another video service, Google Video that provides similar functions as YouTube, the search giant announced that the two products will continue to be available side by side but with different goals. Google Video will be based on the content it offers while YouTube will continue to increase its popularity because the service currently owns a huge community of members that are continuously posting and commenting several videos.

So, it's obvious that Google was more than a revamp for the YouTube video service, making the solution a leader in its category. The internet monitoring company Hitwise announced that YouTube's traffic was obviously increased since the Google acquisition and since the inclusion in the Google Video Search index.

"On Jan. 20, the Saturday prior to integration with the Google video index, YouTube received 0.54 percent of all Internet visits in the United States and 37.98 percent of visits to the entertainment-multimedia category, Hitwise said. But on Jan. 27, the Saturday after the integration, YouTube's market share rose to 0.64 percent for all site visits in the United States.

As for Google's likely contribution to the higher share, Google Video was responsible for 0.73 percent of YouTube's traffic on the day before the index integration but was responsible 8.68 percent of YouTube's upstream traffic Jan. 27," DM News reported.