YouTube is continuing its drive to create more dedicated and professional or semi-professional channels. Not long ago, it debuted several channels dedicated to action sports. Now, it's time for a couple dedicated to cars.
YouTube is announcing that two new car channels are debuting on the site. Both of them will feature regular updates and several shows that will weekly get new content.
Both are also part of YouTube's big push to get more professionally produced and regular content on the site. It is sponsoring all of these new channels with money to cover production costs.
The initial sum will then be deducted from the ad money the shows will generate. When that sum is covered, ad revenue is split between the show makers and YouTube according to the specified rates. At least, that's how YouTube grants have worked so far.
"The Motor Trend YouTube Channel, created by Source Interlink Media, brings together eight shows from automotive brands you know and love," YouTube explained.
"Like a never-ending auto expo (without the lines), expect to see original programming from the folks behind Motor Trend, Hot Rod, Motorcyclist, Lowrider, FourWheeler, Dirt Rider, Car Craft, Automobile, Import Tuner and more," it added.
YouTube isn't lacking in car videos and it isn't lacking in car-related shows with regular episodes. Some are even tied to Next Network, the company that YouTube acquired some time ago to help it produce original content and guide video makers into making more professional content.
"If getting under the hood is only the beginning for you, check out the new Drive YouTube Channel, which celebrates the rich culture of cars. From the road to races to factories to studios, Drive will take you as far behind the scenes as as possible. Expect to see news, reviews and commentary from names like Chris Harris, Mike Spinelli, Leo Parente, Alex Roy and more," YouTube described the second new channel.
Google as the new owner of YouTube should slow down a little bit. The old YouTube configuration was great with good features at each viewer's channel, now the new layout of the channel is so plain and it doesn't have features like subscription, friends...well it lacks characters and we want the old YouTube setup back.