Oh my God, you'll say, the story continues! Of course the story continues because YouTube and Viacom are continuously challenging one another using different methods. As you surely know, Viacom became one of the YouTube enemies after they ordered the video service to remove almost 100.000 clips from the page. Just after the removal was accepted and started, Viacom decided to sue YouTube and require $1 billion in damages, sustaining the company published their clips without authorization.

Although Viacom is now regarded as a company seeking money and popularity, a new chapter was written today when an activist group decided to sue Viacom for requiring YouTube to remove their video. It seems like the movie was a parody of "The Colbert Report" and was produced by MoveOn and Brave New Films.

"Neither YouTube nor its parent, Google Inc., was named in the latest lawsuit, filed on the plaintiffs' behalf by the Electronic Frontier Foundation and Stanford Law School's Center for Internet and Society. Viacom termed the lawsuit a waste of scarce judicial resources and said the plaintiffs should have checked first with the company," Monterey County Herald reported.

Google sustained the YouTube traffic was impressively boosted just after Viacom ordered the 100.000 clips removal so it seems like the online video service is really powerful and attractive. As you might know, YouTube started an important campaign of partnerships to provide new content for the video service, signing deals with Chelsea FC, BBC and NBA. The agreements are now officially confirmed, creating new YouTube channels, used to distribute specific content for every partnership. For example, the BBC deal created 3 new YouTube pages, 2 of them being especially created for news while the other one aims to post only entertainment headlines and movies.