YouTube is more and more a phenomenon because numerous users are attracted to upload videos with a different goal than the one presented by Google. As you know, YouTube is regarded as an online video sharing service that allows you to upload, share and comment clips with other members of the community. In the recent period, YouTube was more than a simple video sharing service because it was used by users looking to promote their own story.

Today, a the Naples Sun Times reported that Rabbi Fishel Zaklos used the Google video service to post a 60 second video to provide spiritual training to the entire Jewish Community of Naples.

"The results, he says, have been worth the effort. "We have received some really positive feedback from my subscribers of my e-mail who say they enjoy the personal touch that the video gives, and this has also increased web traffic to our Jewish Centers website, where the YouTube message is embedded" says Zaklos. However, recording the weekly message requires creativity, so that the message is more than just a monologue. In a recent posting while announcing a Purim program, the phone rings, and the rabbi interrupts the recording to answer question about the Purim program from a congregant," the same publication sustained.

As I said, YouTube tends to become a social network website because more and more users are using the service with a different goal. Some time ago, a woman fighting against cancer posted a video on Google's recently acquired video product to inform users about the treatment and the signs of the disease. Then, a policeman used YouTube to upload a surveillance clip to require the members' help to identify the suspects. Recently, it was reported that YouTube is now a source of information, providing users with data about the 2008 US Presidential campaign, allowing candidates to upload their own videos on the page.