YouTube and the MCPS-PRS Alliance signed a deal that will bring no less than 10 million music files on the famous video sharing platform in the upcoming months. Because I'm sure you have never heard of the MCPS-PRS Alliance, which actually stands for the Mechanical-Copyright Protection Society and the Performing Rights Society, and is an organization that will try avoid future copyright complaints concerning YouTube. How, you'll be asking. Well, the organization will assure that every music publisher, content creator or other owner of any type of product published on YouTube, receives its royalties for the work uploaded on the Google video service.

"We're pleased to be working in cooperation with the MCPS-PRS Alliance to provide the YouTube community in the UK with the best possible user experience. This agreement is another great example of how we are working with the music industry to explore new and creative ways to compensate music creators," Chad Hurley, the YouTube Co-Founder said.

This is quite a smart move made by Google especially when we think that YouTube was affected by an impressive number of lawsuits, all of them claiming the video service infringes copyrights. The last and the most known one is the case filed by Viacom, the company which also demanded the removal of 100.000 clips from YouTube. As you might have heard, MTV's owner also required $1 billion in damages, almost the same sum invested by Google for the YouTube acquisition.

"We are delighted to have concluded this deal with YouTube and to be the first collecting society outside the US to do so. Whether it is music videos, user uploads or other audio visual content, our agreement will allow our 50,000 songwriter, composer and music publisher members to be paid when their creative talents are being enjoyed on YouTube's service across the UK," Steve Porter, Chief Executive of the MCPS-PRS Alliance, said.