14 DAY TRIAL // YouTube is by far the biggest video website in the world but Google is not known for slowing down or taking things for granted and the company is always looking for new ways to improve the product to bring in more users and revenue. Following on the trend launched with the reporting oriented channel earlier this year, YouTube has just launched the FastForward channel aimed at marketing professionals from all over the world.
“As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren't doing that they should be, or what they should do next to stay in front of the right people, in the right place, at the right time, in an increasingly digital world,” Cindy Goodrich, from Google business marketing, wrote. “To address some of these questions, we have partnered with The Wharton School to launch our Fast.Forward. Channel on YouTube, which highlights insightful perspectives from industry experts and academics on how marketers can stay ahead in the changing landscape.”
The new YouTube channel features over 100 videos from a wide variety of experts in the field or industry players including Google's very own leader Eric Schmidt who shares his thoughts on how technology, especially on the web, is changing the way marketing works and analyzed in a rather short video. All of the videos are in fact very short coming in at one minute or less, though some of the experts get treated to more than one showing.
The topics range from the way technology has changed marketing and how companies keep up with the increasingly fragmented options to more general marketing pieces of advice and views. The number of videos is also expected to grow especially since Advertising Week is still well underway in New York. There is also a list of free tools, most from Google but also from third parties like Facebook, that some might find useful.