14 DAY TRIAL // MySpace launched its own copyright protection solution for the video service, "Take Down Stay Down" representing the first special solution designed to block copyright lawsuits. As you probably know, MySpace is a social network that allows users to post clips on the websites. Although the parent company News Corporation already owns some copyright protection utilities such as the Content Take Down function that enables owners to report an unauthorized video, MySpace now introduced Take Down Stay Down. The new feature is built only for the company because it will block users to upload certain clips that were already removed for copyright infringement.
Now, YouTube, the most important online video sharing service on the Internet, is again brought in the spotlights because it was the most affected product by the copyright infringement complaints. As you surely know, Google's video service was sued by a considerable number of companies and persons because the users published clips without authorization. Just after Google acquired YouTube for $1.6 billion in October 2006, Daniela Cicarelli, Ronaldo's ex-wife sued the search giant for upload videos without her approval.
Soon after that, the speculations about a potential YouTube copyright protection tool were quickly spread on the Internet. Because the search giant announced the delay of the function in December, Google was immediately criticized because it wanted to gain traffic with illegal clips. Viacom, the owner of MTV that sued Google and required $1 billion in damages, was one of the opponents that attacked the Mountain View company.
Recently, Google's CEO Eric Schmidt sustained that Claim Your Content, the long awaited YouTube copyright protection tool is finally prepared to be released but it become available in the summer of this year. Until then, YouTube fights against the infringing content without any powerful function and tries to stop the clips manually.