Yahoo has lost its Treasurer Gideon Yu in favor of YouTube. The move integrates seamlessly with staff migratory tendencies in the industry. Internet heavyweights are experiencing an exodus of personnel toward start-ups and young companies on the rise. Gideon Yu fits the pattern as he announced that he has given up the position of Yahoo Treasurer in favor of the chair of Chief Financial Officer for YouTube.

Leaving the Sunnyvale online giant, Gideon Yu will be joining YouTube's 60 staff members. This move is an integer part of YouTube's general efforts to transform its services into a marketable business. The general context seems fertile for YouTube maturation. The global hot spot for video content has been the destination of various acquisition rumors. Analyst speculations related to a potential price tag have caught up the sum of $1 billion. But YouTube has also drawn criticism as analysts claimed skepticism over the video service's ability to generate income as its users are adepts of free file sharing.

According to additional speculations, YouTube is preparing for an Initial Public Offering. In this context, the fact that YouTube has long passed the 100 million streamed video segments per day milestone makes it more attractive to investors.