YouTube is the video service recently acquired by Google in October 2006 for $1.6 billion. Since the Google acquisition, YouTube received several updates meant to attract even more customers.
They were quite successful as the company's representatives sustained the number of visitors was boosted by the user generated content and home made videos. Recently, YouTube introduced a new channel able to take the video service into the political domain. Citizentube was especially designed to allow users and presidential candidates to post their clips and inform other viewers about their plans and campaigns.
"This week we're launching Citizentube, a channel designed to explore these questions and inspire more. As YouTube's political video blog, Citizentube's mission is to add fuel to the revolution that is YouTube politics. What is YouTube politics? The answer to that question is as varied as the users who jump onto the platform. But it's one thing for certain: a place where everyone, from users to candidates, has the same chance to be seen and heard. Let the best ideas win," Steve, Citizentube/YouTube News & Politics Editor, sustained on the official blog of the product.
As you know, YouTube made several partnerships to create new channels, signing deals with BBC, Chelsea FC and NBA to enhance the content it provides. Using the agreement with BBC, YouTube aimed to create three new video channels to distribute their content: two of them meant to provide entertainment videos while the third one able to offer news clips. However, YouTube made the first step into the political campaign after the 2008 Presidential candidates published their clips on the Google video service. Although it is quite useful for both users and candidates, YouTube might become an unfair way to compete before everyone is free to upload any video on the page.
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