YouTube's Adverts Accepted by 93% of Users

Utarget Networks developed a market research in the UK to find out how many users accept the idea of pre-roll adverts meant to be included among YouTube's clips. According to the research, no more than 93 percent of the UK Internet users accept the adverts if these do not exceed 15 seconds. The study revealed that the UK Internet users are spending 3.5 hours per day online with over 10 percent especially addressed to the online videos.

"Used to the trade off of advertising being slotted around free content on TV, UK consumers are resoundingly open to pre-roll online video advertising," says Phil Cooper, Utarget CEO according to a press release published by SourceWire. "A huge amount of time online is now being spent doing the equivalent to TV channel hopping - where the consumer is surfing with an open mind, actively looking for new experiences and stimulation. This is completely different to the task-orientated behaviour that search marketing closely targets," he added.

As you might know, YouTube announced that it intends to share the revenues with its users by introducing an interesting program to split the earnings with the uploader of a certain clip. YouTube wants to insert pre-roll adverts that will be displayed before the start of a video, allowing the uploader to earn a certain amount of money. This week, some users already reported that YouTube is testing the adverts, but there were no official statements concerning the upcoming program.

However, YouTube's employees are now struggling to debut the copyright filter that will help the search giant avoid copyright infringement cases. In the past, YouTube was assaulted by a huge number of lawsuits accusing the company for publishing videos without authorization. The last firm that sent Google to the judge was Viacom, the MTV owner that also required $1 billion in damages.