Dropbox may be getting all the glory, but there's another startup in the cloud storage space that's doing quite alright, Box. Box has been focusing on the enterprise front more and on the platform, so it's less known to regular users. But Box has big plans and announced several of them at its BoxWorks conference.
One big new feature is an HTML5-based framework for embedding Box onto any page or app out there. This isn't just a simple script for access to your files, the entire Box can be "ported" to any site.
This is great if you use Box with your team and want to bring it closer to home, i.e. add it to your site, but the real goal is to make it easy to integrate Box, the entire experience, into any other app out there.
The target is the enterprise front of course, and Box has already partnered with 10 major enterprise software providers to build Box into their apps, using the simple HTML5 embed: Concur, Cornerstone OnDemand, DocuSign, Eloqua, FuzeBox, Jive, NetSuite, Oracle, SugarCRM or Zendesk.
"Box Embed is a new HTML5-based framework available today that makes it easy to embed the entire Box experience anywhere people work," Box's VP of Platform, Chris Yeh, explained
"Just grab a quick embed code from the sharing options to the right of any file or folder on Box, add to your website, forum or blog, and voila! – instant access to all the Box features you love, like uploads, search, comments, sharing, tagging coworkers and Box Edit for quick file edits," he said.
The tool is available to all users already, all you have to do is visit Box and you'll see the embed code next to your files. Grab the code, add it to your website and you're done.
That's just one of the announcements Box had ready for its conference, the entire site is getting a new look and feel, it's adding some more social features and, more importantly, it's making it possible to edit some of the files you're storing on Box.