Extreme sports mobile TV company Yamgo announced it has signed a technology partnership with Tom Horn, a software development company, that will enable Yamgo to launch a global cross-platform
mobile video sharing service and a free-to-view mobile TV network.
The new service offers users a fully interactive video sharing community on the Internet, as well as on any video-enabled mobile device with WAP access via the yamgo.mobi website, regardless of the mobile phone
network. Yamgo's new service features upload and sharing directly from a mobile device as well as the ability to watch high-quality mobile TV channels, live broadcasts and user-generated content over both 2.5G (GPRS) and
3G networks (EDGE, UMTS, HSDPA).
Through the new service, Yamgo customers can create their own mobile video page and upload videos directly from their mobile phone or via the
Internet website and then share them with friends. User-generated content is free to view and there are no end-user charges to use the service, except data traffic charged by mobile
network operators. In addition to ad-funded free-to-view channels and user-generated videos, premium content including live broadcasts, mobile TV series and downloads will be available on a time-based subscription, pay-per-view, or pay-per-download basis. Up to now the service has been tested in 25 countries worldwide and is currently available in English, Slovak and Czech languages.
"Yamgo.tv is initially focused on extreme sports content, due to Yamgo's extensive catalogue of high-quality extreme sports content covering 26 extreme sports and exclusive world-first stunts, but also because extreme sports videos appeal to a global audience, cross language and cultural barriers and the short, sharp burst nature of the videos makes them an ideal category for mobile
video consumption. Users can upload any genre of content and the selection of mobile TV channels will be broadened into complementary categories," stated Shaun Ellison, Yamgo Operations Director.