14 DAY TRIAL // From time to time, Yahoo decides to make some interesting partnerships that provide innovative ideas and useful technologies. The latest agreement made by Yahoo concerns Dash Navigation, an in-car navigation provider, and is meant to result in a product that will allow customers to search Yahoo! Local for nearby products, services or businesses from their cars.
The technology that will be created is based on a simple project: the driver of a car can type a name of a street or a representative object and, after the search provided by Yahoo is performed, he will be able to see the results provided by the giant portal. For example, if someone types "croissant", Yahoo search returns him all the local stores or bakeries that are registered for the search engine.
"With Yahoo! Local and Dash Express, local search in the car is becoming a simple and easy-to-use reality. When a user enters their search term into their Dash Express, the device wirelessly begins a Yahoo! Local search on the web. Within seconds, the results are formatted into address cards and presented to the user as a simple listing of nearby businesses. With the press of a button on the device, the Dash user is routed to their desired destination," it is mentioned in a press release.
"Yahoo! is committed to providing innovative ways to help consumers find relevant information when, where and how they want it. Working with Dash takes us one step closer to that goal and provides consumers with another meaningful and relevant way to interact with our products," said Paul Levine, general manager of Yahoo! Local.
As you may know, Yahoo needed important decisions and actions to revamp the company because the giant portal lost many executives, profit and a big part of its customers. That's why the partnership with Dash Navigation can represent a main step in the evolution of the company, as well as important solutions for the technology of the future.