Yahoo to Debut Integrated Marketing Campaign

Yahoo will debut by the end of this week a major marketing campaign designed to leverage traditional media as well as online audiences in order to deliver a perspective on life in scenarios that involve both the presence and absence of the Sunnyvale Company's services. "This is a great time for us to talk to our customers and encourage them to visit the new Yahoo.com," explained Allen Olivo, Yahoo's vice president of global brand marketing. "It's an invitation to come back to those who haven't been using us in a while as well as to those who haven't been using us as frequently as they once did."

Yahoo's multimillion integrated advertising campaign, the largest of its kind for over two years, will find its way into television and radio programs, cinema presentations as well as online destinations. US users will even be presented with the possibility of receiving a free coupon for a Dunkin' Donuts coup of coffee, provided they make Yahoo their homepage on Friday.

Market analysts suggest that Yahoo's initiative is fueled by the necessity for preemptive measures meant to safeguard its brand against erosion as rivals Google, Microsoft, AOL and MySpace have upped the stakes in face-off for audience.