Yahoo! and go2 Sign Mobile Search Advertising Distribution Agreement

Yahoo! and go2 Directory Systems (www.go2.com), a provider of local search, directory and movie guide information over mobile devices in the U.S., announced a mobile search advertising agreement. Under the terms of the agreement, Yahoo!'s sponsored search listings will be featured in go2's mobile search results. This is the first comprehensive US partnership to bring Yahoo!'s sponsored search results and deep experience to mobile devices.

"Yahoo! Search Marketing has been a trusted name and market leader in sponsored search for many years, and we are pleased to be partnering closely with them to launch this new solution," said Lee Hancock, founder and CEO of go2. "By combining go2's significant user-base and core competency of mobile local search with Yahoo!'s high quality sponsored search results, we are confident that it will be even easier for our users to get better and more detailed local information when they are on the go."

This new relationship will extend Yahoo!'s sponsored search reach into go2's mobile content network, enabling Yahoo! advertisers to reach consumers searching for local products and services via their mobile devices.

"Yahoo! is always looking into new and innovative ways to connect its search advertisers with qualified, engaged consumers," said Michael Bayle, senior director, business development, Yahoo! Search Marketing. "Consumers are using their mobile phones to search for local information everywhere they go, so delivering our listings to go2's broad mobile user base just makes sense."

go2's local search results will include go2's national and regional advertisers and traditional business listings along with sponsored search listings from Yahoo!'s search advertisers. go2 users will be able to view the key business information, including hours of operation and payment methods, that Yahoo! typically offers in its local sponsored search listings as well as use go2's one-touch calling and turn-by-turn directions features to quickly connect with advertisers.