Yahoo and Bing Struggle Fruitlessly to Catch Up to Google, as July Numbers Show

By on August 10th, 2011 11:58 GMT

The latest search market data for the US has showed up, unsurprisingly not much has changed from the previous month, Google lost a bit more market share while Yahoo gained a small amount, but overall things aren't moving very fast.

The latest numbers from comScore, which aren't public yet, indicate that there is very little movement in the search market.

Google went from 65.5 percent of the explicit core search market, as measured by the analytics company, in June, to 65.1 percent in July, a very slight change that can be attributed to a number of factors, including the inherent error rates of this type of research.

Meanwhile, Yahoo has continued its very slow upwards trend, reaching 16.1 percent of the market, up from 15.9 percent in June. Microsoft's search engine, the third biggest player in the US which powers Yahoo as well, stood still at 14.4 percent market share.

To give you an idea of just how static the market is, Google started the year with a 65.6 percent market share and hovered very closely around that value until July.

Yahoo started out the year with 16.1 percent and had a 15.9 percent market share from April to June. Bing has been slightly above 14 percent for the past four months.

If there is a trend in the market, it's not a very fast moving one. In fact, there doesn't seem to be much Yahoo and Bing can do to displace Google, at least not the way things are going at the moment.

Granted, this is a long-term game, but Microsoft has been at it for years and has poured billions upon billions of dollars to secure a foothold. It wasn't until it struck a deal with Yahoo that Microsoft was able to make any significant advances.
The search market is static in the US
   The search market is static in the US
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