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Yahoo: We Love Apples! Apple: Ya-hoo!

Through iTunes

By Bogdan Popa, Security and Search Engines Editor

15th of June 2007, 14:18 GMT

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Yahoo Japan and Apple signed a deal today to replace Mora, a download service owned by Sony Corporation in a move meant to increase the company's presence into the music marketing domain. The two companies are planning to sell music content through iTunes, a download service owned by Apple that is currently one of the most

popular music stores on the Internet. According to PC World, Mora is still available for the visitors but only if they decide to make Sony's application their default music store.

"The change is likely to be good news for Apple as Yahoo Japan is far and away the most popular portal site in the country. It reaches around 40 million people, or 84 percent of the country's Internet users accessing the Web from home each month, according to NetRatings Japan Inc," PC World reported.

The financial terms were not disclosed but the agreement is an important move made by the Sunnyvale company Yahoo that is continuously striving to conquer the Asian market. However, Yahoo Japan is quite a popular company in the country as it records approximately 40 million visitors every month, which means 84 percent of the total number of Japanese Internet users.

Yahoo's steps into music distribution are showing a new perspective of the Sunnyvale company that wants to conquer the market slowly but surely. Some time ago, Yahoo debuted a lyrics service that was described as the only web-based solution that provides instant access to licensed content and to original lyrics provided by the singers.

Yesterday, the giant portal rolled out "omg", a special Yahoo service that offers entertainment content such as photos, news and latest headlines concerning the celebrities from all around the world. Yahoo Omg is a new sign that the Sunnyvale company works on the entertainment side of its portal that is currently placed among the most visited websites on the Internet.

TAGS:

yahoo | japan | music | itunes | apple

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