Travelocity charged me $39.95 for Travel Protection Plan insurance that
I did not need, did not want and did not choose to buy. I did not even
realize that they had charged me for it until my credit card statement
arrived. When I complained and asked for a refund, they refused to
re-pay what they had charged me. They claimed that they were entitled
to place the travel insurance product in my online shopping cart and
charge me for it simply because I neglected to click on the "I decline"
button on their web page. What a scam! What a rip-off!

If you want to receive a refund for unwanted travel insurance, then
phone Travelocity's 1-888-872-8356 number (and/or send email to their
consumer.relations@travelocity.com address) to report the problem and
ask for reimbursement (but don't expect them to quickly and willingly
grant your request). At least, your first step should be to contact
Travelocity directly and give them a chance to fix the problem.

If Travelocity refuses to reimburse you, then contact your credit
card issuer, explain the problem to them, and ask them to dispute the
charge with Travelocity. Your credit card issuer ought to defend you
in any situation of a vendor charging you for something that you did
not agree to purchase, so they should ask Travelocity to correct the
problem.

You should also file a complaint against Travelocity with the Better
Business Bureau's Fort Worth office (via their web site), to explain
the situation and ask for a refund. This is fairly quick and easy to
do. Go to http://tinyurl.com/36tcey5 and http://tinyurl.com/2wkspwr
to file your complaint.

You can contact (via web or email) various federal law enforcement
agencies and elected officials, to request them to either prosecute
Travelocity for violation of existing laws, or to urge them to enact
new laws which prohibit such "opt out" deceptive sales tactics:
US Federal Trade Commission (FTC): https://www.ftccomplaintassistant.gov/
US Dept of Justice (Criminal Division):
http://www.justice.gov/criminal/ , Criminal.Division@usdoj.gov
US Internet Crime Complaint Center (IC3): http://www.ic3.gov
Your Representative in the House: http://tinyurl.com/2r6mvo
The two US Senators from your state: http://tinyurl.com/b1lm

You could also contact various law enforcement agencies and elected
officials at the state level. For example, in California:
Dept of Justice, Office of Attorney General: http://tinyurl.com/2gkbw7
Department of Insurance: http://tinyurl.com/38sk7gk
Your representative in the Assembly: http://tinyurl.com/2qsvx
Your state Senator: http://tinyurl.com/2ejb6w

This situation would seem to offer some potential for a class-action
lawsuit. If there are some opportunitistic trial lawyers out there
who are eager to file a class-action lawsuit against Travelocity
(and any other online vendors who charged unwitting consumers for
unwanted travel insurance), then there could be many thousands of
ripped-off consumers who are eager to sign on as plaintiffs.

With enough grass-roots condemnation of deceptive "opt out" sales
tactics by online vendors, our law enforcement agencies and elected
officials ought to feel motivated to crack down on such unethical
practices, and the online marketplace will be better for all of us.

I booked 4 tickets (2 adults and two children) from Travelocity for a total of $4230. Everithing was explained clearly in the travelocity confirmation letter reporting the 4 passenger data. I checked myself with British airways the day before the scheduled flight if the booking was regular and i found out that it was. At the airport the BA desk got in touch with me because the tickets for two children were not issued by the travel agency. A BA agent got in touch immediately with a travelocity operator who dineied that the tichets were not issued. As the childeren were under age (7-9), I had to give up. I conctacted twice the company but the customer service operator did not seem to be up to his task. I filed a complain through the travelocity web site but I had no answer.
Now I have in my hand the confirmation letter from travelocitywhich I think is deceiving the customer, and a statement from BA in which it is highlighted that the flight was booked for 4 persons but the tickets were issued for two persons only.
The aquestion is who shall I conctact to file a suit against the company for 2 reasons:1) in order to claim the money back, 2) to stop a deceiving behaviour.
PS: In europe we have several customer service for similar problem, but I m not awre of any service in the USA

@matteo

Sorry to hear about your troubles. The Federal Trade Commission (www.ftc.gov) handles consumer protection issues in the United States. You can contact them (info on the site) and ask about filing a complaint. You can also consult with a lawyer about your options if you want to get paid damages, because of a missed vacation, being forced to stay in a hotel for an extra night, or things like that.

Travelocity's requiring you to "opt out" of their Travel Insurance is indeed a sleazy business practice. It is not obvious that it is included until you get the confirmation, since the fees are not itemized on their web page during checkout. I noticed the charge and spent 20 minutes on the phone to get the $49.95 charge removed, only after emphatically insisting that it be remove NOW.
Bye, bye, Travelocity. No more of my business for you. You're toast as far as I'm concerned. I'm removing you from my Favorites NOW. And I'm recommending to all of my friends that they NOT use Travelocity.

I just got dinged for a 10% additional charge for travel insurance. Their practices are very deceptive. I will never do business with travelocity again

I totally agree. I just found out I was charged $49.90 for travel insurance that I did not need or want or realize that I had purchased. It is down right sleezy and I too am done with Travelocity. Even if they change the default I will not ever use them again. I was a long time customer.