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Yahoo Shyly Steps Into The Health Info Industry

New deal with WebMD

By Bogdan Popa, Security and Search Engines Editor

17th of October 2007, 17:51 GMT

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Yahoo and WebMD proudly announced today they have reached an agreement for a multi-year deal which would bring Yahoo's advertising platform straight on the WebMD websites. This network includes several names such

as WebMD Health, MedicineNet, eMedicine Health and RxList. In case you didn't know, WebMD is one of the companies which are focused on the web health information which places Yahoo among the first that get involved into this market, just like the rival Google. The deal is useful for both companies because Yahoo will expand its advertising platform to a new segment of users while WebMD will get relevant ads depending on the content of the pages.

"This strategic agreement dramatically extends WebMD's ability to uniquely reach health-involved consumers across the breadth of both WebMD and Yahoo! properties," said Wayne Gattinella, President and CEO of WebMD. "We're pleased to bring Yahoo!'s world class sponsored search capability to WebMD users as they seek credible health information on our network of consumer sites."

Just like the super giant Google, Yahoo manages to sign new deals every once in a while, all of them being supposed to bring new consumers to the company and expand the advertising platform on the web. However, it's pretty hard to compete with Google and its AdSense or AdWords which are supposed to be the leaders of the industry. That's why several top companies such as Microsoft criticized Google's DoubleClick deal as it may infringe the antitrust laws.

"Yahoo! couldn't be more thrilled to power sponsored search for WebMD's users. WebMD is the premier destination for health information," said Todd Teresi, senior vice president of the Yahoo! Publisher Network. "This agreement ushers in a new era of collaboration and value creation for marketers seeking qualified audiences, consumers demanding relevant experiences, and for our collective organizations as we look to build upon our unique strengths."

TAGS:

yahoo | webmd | health | advertising

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