Yahoo "Renovates" Property Website

The Sunnyvale-based online giant has revamped its Yahoo Real Estate Website. The reconstruction process has integrated a set of new features in the online service, aiming for a more comprehensive and attractive solution. Yahoo Real Estate's face lift and under the hood tune-ups were catalyzed by the Website's drop in consumers' preferences as illustrated by a survey performed by Hitwise. In this context, market metrics indicate that Yahoo Real Estate has slid to the ninth place in a ranking of the most visited online real estate destinations. Realtor.com, the number one ranked site, has also lost 2% of market share while Microsoft, Zillow, RedFin and Trulia have experienced growths.

The reconstructed Yahoo Real Estate has introduced home valuations and aerial neighborhood views while delivering access to in excess of 3 million real estate listings. The data is gathered from Prudential Real Estate. Additionally, the Website has tapped Zillow.com's comparative database of over 50,000,000 listings.

"Yahoo's move is partially defensive and also a recognition that there's a lot of innovation from a consumer standpoint out there in the market from the likes of RedFin, Trulia and Zillow," stated Greg Sterling, Sterling Market Intelligence analyst.

"People need to be a little more focused when searching now. So having comprehensive search tools are more suited to this era than a boom period," commented Michael Yang, senior director of business for Yahoo Search and Marketplace.