14 DAY TRIAL // Yahoo recently signed a deal with PayPal to build an extremely useful function for the online shopper, allowing them to buy their stuff straight from the SERP. Yahoo managed to integrated PayPal's features into the search engine and, once a user will search the Internet after a certain product, the technology will return online merchants along with a shopping cart. The sign allows users to buy the product via PayPal without having to search for alternate merchants or products. The updated shopping search engine is somehow easier to use because the clients are required to enter their credit card information just once and buy products for unlimited times. Although the blue shopping cart displayed on the Yahoo SERP is a little similar with the one used by Google Checkout, Yahoo is now making an important step into the online shopping market, helping both customers and PayPal improve their businesses.
"We are integrating PayPal into Yahoo! Search, enabling people to checkout faster and with greater security when they make online purchases. Beginning today, when you search for a product on Yahoo! Search you will see little blue shopping cart icons next to some of our merchant listings. Those shopping carts identify merchants that accept PayPal," Tim Mayer, Yahoo Search, sustained on the official blog of the company.
As you can see, Yahoo search is improved periodically and more often than other products developed by the same company so it seems like the giant portal is now aiming to boost the number of the search engine's users. However, Google Checkout was regarded just from the beginning as a PayPal alternative so Yahoo might use the deal as a challenge to the search giant's online shopping product. Google recently revealed a new version of Checkout, releasing the service in UK with numerous local merchants already registered for it.