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Yahoo Mail Removes In-Mail Ads

Finally, no advertisements at the end of the emails

By Bogdan Popa, Security and Search Engines Editor

19th of May 2008, 06:20 GMT

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The tagline ads placed at the end of the Yahoo Mail messages
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Until now, messages sent from a Yahoo Mail account automatically included a tagline advertisement placed at the end of the email which promoted certain Yahoo services or functions. Lots of people said these ads were extremely annoying while a few others considered them quite useful. Well, the Sunnyvale-based company has decided to remove the advertisements and leave the messages as clean as the users want, Ryan K., Community Manager, Yahoo Mail, announced a few days ago.

This means that Yahoo Mail makes quite an important step in the battle with Gmail, the Google mail service, which is said to be one of the main competitors for Yahoo Mail. As you may know, Gmail is 100 percent clean (without taking into account the related advertisements placed near the message box), meaning that you can send messages to your contacts without any advertisement integrated into the mail content.

"You've almost certainly seen them before, but as of a few days ago you won't be seeing them again. Tagline advertisements (which were inserted at the end of email messages) were comprised of short messages for a variety of products, but are now comprised of nothing!", Ryan K. announced on the official Yahoo Mail Blog.

This is how an email sent from a Yahoo Mail account looks like
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As expected, most users were pleased by the announcement and welcomed the removal of the tagline advertisements included in their Yahoo Mail messages. Here are a few reactions of the users posted on the Yahoo Mail blog post:

"Fantastic! Those tagline ads were so annoying. Good move Yahoo! Keep it coming." - Tripp

"I am so happy that they are gone and Yahoo joined G..L to get rid of those annoying tag lines. Thank you so much." - Kia

"Wow, Y!Mail just keeps getting better and better! Congrats to the Y!Mail team." - netster007x

"This was the only thing holding Yahoo back from being as good as Gmail. Well, forgetting the fact that there isn't POP access, of course." - Seth

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Comment #1 by: Virginia Wolfe on 05 May 2009, 20:41 GMT reply to this comment

I cannot wait to get rid of the advertisements, they are on the side of my mail and I did order Gmail, But canceled it out. The print is so small and I cannot even view my messages. I had to get off line and that is very vexing. I end up with 70 or so emaild. Every day, I pray they will give me back my plain Yahoo acct., but no such liuck. Please correct this for me. I have bad eyes and end up with a BAD headache every day since this happened. I DO NOT LIKE THIS. Thank you so much, please help me. Virginia Mae Wolfe 317 898 4610
Indianapolis, Indiana 46219. I even signed up for the yahoo mail you pay for but I only Have one credit card and its credit-debit. Won 't accept

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