14 DAY TRIAL // The antispam capabilities of the Yahoo Mail service have evolved with the help of solutions from third-party providers Abaca and Return Path. Both companies announced earlier this week that the Sunnyvale Internet giant would bundle their technologies with its email service, in order to provide superior spam filtering and management to users. Yahoo indicated that the solutions from Abaca and Return Path would be added to the infrastructure already in place for Yahoo Mail.
“As one of the world’s leading Internet companies, we take the security of our users very seriously,” John Kremer, vice president of Yahoo Mail, said. “Abaca offers superior e-mail security capabilities, and has built a reputation for reducing unsolicited e-mail within mailboxes. We believe that, by deploying Abaca’s solution with our anti-spam toolkit, we will offer Yahoo! Mail users not only added email security, but an enhanced user experience as well.”
Bill Kasje, Abaca’s vice president, Business Development, applauded the integration of Abaca into Yahoo Mail. In addition to offering spam filtering, which the company claims it is 99% accurate, Abaca is also designed to offer protection against phishing attacks. Kasje emphasized that the critical aspect of Abaca was the solution's ability to scale seamlessly and, in this regard, to adapt to businesses of any size, including email service providers with a multi-million user base.
“Now, one of the largest Internet companies has given us an unprecedented opportunity to make a global impact in the fight against spam, an extremely gratifying validation of our technology and our business model,” Kasje added. “We are tremendously honored to be working with Yahoo! to protect hundreds of millions of Yahoo! Mail users around the world.”
At the same time, Yahoo Mail will also integrate Return Path's anti-spam feedback loop service. The technology is designed to connect end-users with legitimate sources of emails that find their content erroneously flagged as spam.
“We continue to expand Sender Score Certified, and Yahoo!'s adoption is the latest step in our growth,” Matt Blumberg, chairman and CEO of Return Path, explained. “Millions of consumers use Yahoo! Mail, and now legitimate email senders have an even greater chance of successfully delivering their email to Yahoo! Mail inboxes. In addition, with Yahoo! implementing Sender Score Certified, more consumers benefit by receiving the emails they want as opposed to having those email messages mistakenly end up in the junk folder.”