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Yahoo = IM Satisfaction While Dogpile = Search engine satisfaction, Google just third	By Marius Oiaga, Technology News Editor 12th of October 2006, 13:24 GMT Adjust text size:


If you settle for nothing else than the highest degree of satisfaction, then Yahoo Messenger and Dogpile are the IM client, respectively the search engine, for you. At lest this is the conclusion of a consumer satisfaction study performed by J.D. Power and Associates. In 2006, as well as in 2005, Yahoo Messenger is still the leading provider of satisfaction for IM users. Yahoo bested similar IM clients from Microsoft, Google and AOL. Three factors contributed to a satisfaction score of 791 for Yahoo Messenger: security, performance and reliability and features. "One of the trends we see in the 2006 study is that the percentage of Internet users who use IM on a daily basis is essentially unchanged from 2005 at 36 percent," commented Frank Perazzini, director of telecommunications research at J.D. Power and Associates. "This indicates that some of the usage gains we are seeing in text messaging in our wireless studies are coming at the expense of IM usage." When it comes to search engines, the one that delivers is Dogpile with Google a distant third. The study indicated that 75% of Internet subscribers use multiple search engines, with 51% revealing that Google is the primary search engine. Despite this, Dogpile got a satisfaction rating of 804, while Google totaled just 784. "Some brands in the segment have been successful this year in rekindling the message that there are more search options available outside of market share leaders Google and Yahoo!," added Perazzini. "Dogpile, for example, aggregates the search results of all of the major search engines to provide a one-stop shop for Internet users. Additionally, Ask.com offers users a preview pane that provides them with a quick snapshot of the results page. If users see the information they are looking for quickly, they can move forward. If the preview page doesn't meet their needs, they can preview another option."

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