While CEO Carol Bartz is heading for her first shareholder meeting

Jun 25, 2009 16:50 GMT  ·  By

With the shareholder meeting held today, Yahoo’s CEO Carol Bartz is closing in on her first six months as the top dog at the Internet giant. And while her approach made a lot of headlines and shook up a big part of Yahoo's upper management structure, the company is still doing very poorly financially. But we know that she has at least one thing to show the shareholders - a major redesign of Yahoo's homepage.

Yahoo is rumored to be working on a large scale re-branding campaign, a big part of which is the new Yahoo homepage. The fresh design has just been posted by TechCrunch, though it seems that some users have been getting it for a while now.

The re-branding is headed by the newly appointed Chief Marketing Officer Elisa Steele working with well-know consulting firm Landor Associates but also Penny Baldwin, a former executive at Young & Rubicam ad company.

Yahoo, the world's second largest web site, earned $101 million in the first quarter of this year but on an income of $1.16 billion, while Google, its biggest rival, earned a healthy $1.88 billion in income on revenue of $4.07 billion. The numbers speak for themselves. Even AOL on $867 in revenue managed to make more profit with $150 million.

But while Bartz is trash-talking Yahoo's rivals and firing people left and right, so far the trend doesn't seem to be taking a positive turn.

Still, for the most part, everything is moving according to plan, albeit rather slowly, with a smaller focus on the search business, which Yahoo is still trying to sell, and a move towards social networking and a more unified set of core services. No doubt we'll be hearing the outcome of the shareholder meeting soon enough.