Yahoo has to stop staling and start adopting Bing search in Taiwan and Hong Kong, a judge ruled on Monday.
Back in 2010, Microsoft and Yahoo created a Search Alliance that was supposed to lift Google’s near-monopoly on search advertising, but things didn’t really go according to plan, Forbes
Now, a US judge ruled that Yahoo must get in gear and start using Microsoft’s search technology in Taiwan and Hong Kong, according to the agreement.
It seems that Yahoo has been reluctant to roll out Bing in these two locations, as it should have done this month. In September, however, Yahoo told Microsoft it wanted to delay the launch until early next year.
The judge shook his head and said the deal must be upheld or it would harm Microsoft.
Signs that Yahoo has been unhappy with the deal were evident over the past year, especially since Mayer came to lead the company. Back in February she said that the agreement was underperforming and had not delivered what was expected – a bigger market share and an actual revenue boost.