Yahoo News

Yahoo Gets DivX Quality

Partnership between the two companies

By Bogdan Popa, Security and Search Engines Editor

27th of September 2007, 13:20 GMT

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Yahoo and DivX signed a new partnership to bundle the Yahoo Toolbar and Internet Explorer 7 optimized for Yahoo into the DivX video tools which will allow the consumers who install

these utilities to download the giant portal's products quick and easy. In case you never heard of it (although that sounds almost impossible to me), DivX is one of the most famous video utilities which is currently installed on millions of computers from all around the world. Well, this is exactly what Yahoo aims: to bring its toolbar and optimized version of Internet Explorer 7 on millions of computers all over the world.

"Our partnership with DivX gives Yahoo! the ability to offer our services to its growing global community, providing them with one-click access to the Yahoo! network. The partnership will also enable Yahoo!'s users worldwide to discover and benefit from the video technologies that DivX has to offer", said Vish Makhijani, General Manager and Senior Vice President, Yahoo! Search.

But this agreement is also useful for DivX which is now able to improve its image using the super giant Yahoo and its popularity. According to the two firms, the new DivX video tools will be offering the Yahoo Toolbar and Internet Explorer 7 optimized for Yahoo in November and will run until 2009.

"We are excited to partner with Yahoo! to offer our customers valuable tools for discovering and experiencing digital media," said Kevin Hell, Acting CEO, DivX, "Our relationship will yield mutual strategic and business benefits and will help DivX achieve its goal of improving digital media."

Obvious, you can download the latest DivX video utilities straight from Softpedia by visiting our video software category available here. In addition, you can find the newest release of the Yahoo Toolbar on Softpedia and more exactly on this link.

TAGS:

yahoo | toolbar | ie | divx

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