Xperia Z Gets Demoed in Phones 4u Stores Across the UK

Starting February 15, until its official launch on February 28

Starting today, users in the UK are provided with the possibility to experience the benefits of Sony’s Xperia Z smartphone first-hand at over 300 Phones 4u stores across the country.

The smartphone, currently available for pre-order in the UK via this retailer, is set to become generally available for purchase on February 28 on a range of networks at £36 on contract, with Google’s Android platform loaded on top.

Users interested in getting a taste of the high-resolution screen of the device, or to take its 13-megapixel photo snapper for a spin can now do so, before deciding whether they would like or not to make a purchase.

According to the retailer, its staff will provide users with “an in-depth walk through of the Sony Xperia Z’s full feature package.”

Furthermore, the retailer notes that the first 1,000 customers to pre-order the new Sony Xperia Z flagship device will receive a free pair of Sony MDR-1R Headphones.

“We always pride ourselves on providing our customers with the best possible customer service, and are delighted to be enhancing our in-store experience by offering the opportunity to fully experience the Sony Xperia Z before it lands for general sale,” Scott Hooton, chief commercial officer at Phones 4u, said.

“By doing so, we’re giving people the freedom to test out the handset before they commit to a pre-order, ensuring they’re picking the smartphone that’s right for them.”

The new device packs a 5-inch full HD touchscreen with BRAVIA Engine 2, a quad-core Snapdragon S4 processor inside, 2GB of RAM, a 13-megapixel camera with support for full HD video recording, and front camera for making video calls.

Furthermore, it has been certified for dust-resistance and water-resistance with a rating of IP55 & IP57, and packs all the usual set of connectivity and sensors found in today’s high-end Android smartphones.

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