Once the gaming consoles have started to be launched, none of the producers afforded to delay the finalizing of their gaming solutions because they risked losing customers to the competition.
Microsoft had announced the improved version of the XBoX for the end of this year, in the best case for September-October. The direct competitors, Nintendo and Sony PlayStation have announced that they might present their own creations during GDC (Game Developers Conference) only when Microsoft announced that this will the launching date. But this didn't happen either.
Microsoft has clearly and officially announced that the launching of the Xbox2 will take place on May 12, during a show produced together with MTV.
In this way, the last rumor is that both Microsoft and Sony intend to launch XBoX 2 and PSP 3 during the E3 (Electronic Entertainment Expo) event, organized in Los Angeles in May. Both consoles will appear on May 16, the first being PSP 3, which is scheduled for 3 PM PST, and Microsoft hopes to steal the show through a delayed launching, at 6 PM PST.
The reason why E3 is not meeting Microsoft's expectations is that the event is only a socializing motive for producers involved in this industry, the gamer being left aside. XBoX 2 wants to go straight to the target and create a direct connection with the user. Therefore, the game console will host its own event.
The result of the partnership with MTV will be the presence of famous people to the launching. The show will be hosted by the star from Lord of the Rings, Elijah 'Frodo' Wood, who will be joined by stars from sports, movies, music, all of them praising Xbox 2.
It is estimated that the console will be ready for distribution this summer, allowing a sufficient period of time for users to empty the stocks before the winter holidays. Microsoft will be ahead of its competitors, whose consoles are scheduled only for next year.