Microsoft reports that sales of their Xbox 360 console have "more than doubled" in Europe since the price cut that happened about one month ago, solidifying its leadership position as the number one console. Since the data comes straight from Microsoft and we know that giant companies have a tendency to misinterpret sales results every now and then, we would get this piece of information with a grain of salt, even though we're not claiming that double Xbox 360 sales couldn't have happened - especially because the GTA IV impending release might get a few more Xbox buyers with its announced and exclusive DLC.

"Xbox 360 is truly the next-generation console of choice among consumers, and today's numbers are proof that we are delivering on our commitment to achieve critical mass in Europe," said Chris Lewis, Vice President, Microsoft Interactive Entertainment Business Europe. "The highly competitive ERP, coupled with entertainment content that's appealing to everyone in the home, makes Xbox 360 the ultimate high-definition entertainment choice, and it's clear that we're already seeing this resonate with consumers."

According to Microsoft, the Xbox 360 console is still number one in EMEA territories, owning 42% of the market in terms of life-to-date revenue, having 7.0 games sold per console, in opposition with the PlayStation 3 - 3.8 titles and Wii - 3.5 titles. All these numbers might be changed once Rockstar's Grand Theft Auto is released on the 29th of the month, since many analysts claim that it is a title that powerful to decide the fate of the console war. Of course, if Microsoft is 100% right and these numbers are accurate, it might be already a winner, at least in Europe. And that would be a great step towards winning the war. But one can never know for sure...