Microsoft’s rapping video promotes Windows Azure cloud service

Oct 11, 2012 12:57 GMT  ·  By

In an attempt to show everyone how fast Windows Azure could be, Microsoft hired the world’s fastest rapper to sing about the service in a way no one can understand.

The rapper starring in the new Microsoft commercial calls himself “Noclue” and although some may laugh when hearing his name, we can’t help but admit that he’s rapping damn fast.

Probably the smartest Microsoft move when it comes to this new advertising campaign isn’t the choice of Noclue for the first commercial, but the decision to post the song lyrics just underneath the video on YouTube.

Surprisingly, the clip has less than 2,000 views at the time of writing, so choosing a rapper to sing blazing fast about a cloud service may not be the smartest idea after all.