14 DAY TRIAL // Over the past month, Google handled billions upon billions of searches from all over the world, but the World Cup managed to attract over 2.1 billion of them.
According to a page specifically set up by Google to handle the search trends during the sports event, there were 2.1 billion related searches throughout the period, which is about a third of the number of queries received by the search engine in a single day from all over the world.
Google notes that the most notable spike in searches for phrases in Germany was “four stars,” which climbed eight times over during the final as the national team fought its way to victory. The “four stars” is actually a reference to the number of stars on Germany’s shirts, one for each time the team has won the World Cup. Up until yesterday, there were three, so last night’s win adds the fourth one.
Over in Argentina, people seemed to be really interested in the Lord’s Prayer, which got 66 times more searches than the World Cup song.
Google’s stats indicate that during the event, Germany was feeling “unstoppable,” while Argentina was feeling “proud.”
When it comes to the global focus, it seems that Germany’s team was featured in 66 percent of the searches, while Argentina only appears in 24 percent of these.
It looks like people both in Germany and Argentina were worried about what had happened to Christoph Kramer during the match, since these were the top queries from both countries. Other questions regarded Messi, David Beckham’s support for Argentina, the identity of the referee of the final match and the lyrics to the “What’s wrong, brazuca” song.
The German seemed quite interested in Manuel Neuer, Sami Khedira and Mario Götze, while Argentinians googled Lionel Messi, Javier Mascherano and Ezequiel Lavezzi.
The World Cup has been quite an important event throughout the past few weeks and the interest in it won’t stop just yet, even if the final match has been played. In fact, almost as soon as the event was over, the number of searches for the 2018 World Cup spiked, especially in phrases such as “world cup 2018” and “2018 Russia.”
According to Google’s data, there has been a considerable increase in searches on these topics within the first few minutes after the game and even before the final match was over, with Germany winning over Argentina.
In the following hours after the World Cup was over, Google recorded new search trends – FIFA, the German flag, Manuel Neuer and Cristiano Ronaldo all attracted people’s interest.