Admittedly, the recession has made women more careful about how they spend their hard-earned money. Buying on a whim is no longer as common, which means the ladies are taking their time. A new poll shows buying a handbag is the most pleasant experience.
The website Save Me 4 Later conducted a poll on 2,000 women to see which were the items they most loved to buy and, somehow surprisingly, it wasn’t a pair of heels or a winter coat, but a handbag, the Daily Mail
In order to promote its new app, which allows women to save adverts they see and like for a later time, when they can be reminded of the item they saw, the website queried them about how much pleasure they derive from the items they purchase.
As it turns out, they’re only buying underwear on a whim: to purchase other items, such as clothes, bags, cosmetics and jewelry, women have started planning and saving up.
In fact, the Mail says citing figures from the poll, making a purchase may require two trips to the store and a lot of time in between the date the item is spotted and the date on which it’s purchased.
Most women queried say they’re not spending as much money as they did 5 years ago, and they blame recession for it.
“Everyone knows that women love shopping but it’s interesting to see what items women get the most pleasure from buying,” spokesperson Dermot Dennehy says for the Mail about the findings of the poll.
“And anyone who has ever seen a woman on payday knows how much pleasure a women gets from splashing their cash on something they have had their eye on for a while,” Dennehy adds.
“Seeing something you fancy in a magazine advert means you often have days or weeks to think about it before you get paid and can afford it,” the rep further notes.
Expensive handbags surely fit the bill, with respondents saying that saving up to buy one helps build anticipation, and increases the pleasure and sense of satisfaction upon purchase.