14 DAY TRIAL // A recent study on the numerous users of Facebook has revealed the fact that women tend to click more often on the advertisements they see, as opposed to men.
Facebook currently has more than 750 million users, and such a large userbase is bound to attract the interest of marketing agencies which regularly create graphs, trends and statistics.
One of these agencies that specializes on the most popular social network the moment, Social Code, has recently published an analysis that focused on Facebook advertisements and their impact on users.
According to AllFacebook, the study lasted for 10 months and the researchers processed four million pieces of data provided by more than 50 million client companies within a wide range of industries.
To begin with, the team monitored the Facebook ads that featured a ‘Like’ button, as well as their click-through rates and like rates.
After this, the data was correlated with the genders and ages of the Facebook users who viewed the commercials in question.
The conclusions of the study showed that people above the age of 50 are 28.2 percent more inclined to click ads compared to those aged between 18 and 29 years old.
Similarly, it seems that the percentage changes when women over the age of 50 were taken into consideration: they are 31.2 percent more likely to click the ads than young adults.
On the other hand, the situation turns around when it comes to clicking the ‘Like’ button of the said ads: young men are 2.2 percent more prone to ‘Like’ them than women.
In other words, even if women do click more Facebook ads, they do not always click the ‘Like’ button, they prefer to browse to the corresponding website and presumably look around.
Men aged 50 or more are those who are the least likely to get distracted by any commercials or to click their ‘Like’ buttons.
Social Code’s Chief Executive Officer, Lauren O’Shaughnessy, said that “while older users are adopting Facebook at a high rate, they are also the newest subset to join the social network, meaning they may not have high friend numbers, so ads are less likely to have social context.”
So it all depends on how active one is on Facebook: the more ‘friends’ they have, the more likely they are to get relevant ads that might capture their interest and get them to click the ‘Like’ button.