Survey reveals the most prized possessions of today’s woman

Dec 29, 2009 22:01 GMT  ·  By
New poll shows women attach more importance to their mobile phone than to their boyfriend
   New poll shows women attach more importance to their mobile phone than to their boyfriend

They say a girl can’t live without her girlfriends, with whom she shares everything from her deepest thoughts to the regular shopping sprees. At least, that’s what we’re occasionally told on TV, in books and many movies. As it turns out, a woman’s most prized possession is not a friend but her mother, while she would also give her boyfriend in exchange for the chance to keep her mobile phone, the Daily Mail says.

These are the findings of a new survey conducted by British pawnbroker Borro on 4,000 women. Of them, many have named their mother as their most prized “possession,” in the sense they could not imagine themselves living without her. Up next on the list came the mobile phone, with 4 in 10 women saying they would be lost if they were left without their phone.

At the same time, three thirds of the ladies admitted they could very well go through life without a man. Boyfriends actually came up at number five on the women’s list of objects they wouldn’t want to live without, followed immediately after diamond rings, pets, laptops and hair straighteners, the Mail says. On the bright side, prized possessions manage to raise a smile at least five times a day with three quarters of the women included in the survey, the findings also indicate.

“The list certainly threw up some surprises with boyfriends featuring below photos and mobile phones. It’s understandable why mums come out top though – they are there to lend an ear, offer support and a best friend to many girls. Photos hold fun and significant memories which could be devastating to lose and a mobile phone keeps women connected and it’s always by their side,” Borro CEO Paul Aitken says for the British tab.

Other items included in the list of prized possessions are mascara, a pair of favorite shoes, concealer and Vaseline. On average, women spend £624 yearly on treats that boost her mood – including here anything from a candy bar and ice cream to cosmetic products and jewelry.