14 DAY TRIAL // A study by Strategy Analytics has revealed that “Apple is dominating the cloud storage wars,” with as many customers as Dropbox and Google Drive combined.
According to Strategy Analytics’ “Cloud Media Services” survey of almost 2,300 “connected Americans,” 27% have used Apple's iCloud, followed by 17% who reap the benefits of Dropbox, 15% for Amazon Cloud Drive, and around 10% for Google Drive.
The services are mostly used by young people between the ages 20-24, “whilst Apple's service is the only one with more female than male users,” Strategy Analytics points out.
Google's service is “most heavily skewed towards males,” the survey showed.
But don’t be fooled by the numbers, says the firm. Cloud computing still has a long way to go, according to other findings in the study. For instance, 55% of the “connected” American population has never used a cloud storage service in their life.
Moreover, among those people who have used a cloud service, only one third (33%) has done so in the past week.