Proving that fan-funded projects are possible for big and small players alike

Feb 11, 2012 14:21 GMT  ·  By
The Kickstarter team watching as the Double Fine project crossed the $1 million mark
   The Kickstarter team watching as the Double Fine project crossed the $1 million mark

Kickstarter has been making waves for the past couple of years or so, but it is now living one of its biggest days yet. The service enables creators, which can mean pretty much anything, to seek funding for their projects from the people that would become their customers.

In the past, it has been used to fund independent movies, music albums and the like.

It's most successful project to date though had been the TikToc and the LunaTik watch conversions for the iPod nano. It raised almost $1 million, €755,000 over Kickstarter.

In 24 hours, though, that record would be broken, twice. The first to do it seems an obvious choice an iPhone, iPod dock. It went past the $1 million mark to become the most successful project on the site.

But it would not last for long. Double Fine, a major game studio, announced that it would be building a classic point and click adventure and will fund it via Kickstarter. It wanted $400,000 for the game and a documentary that will tell its story.

Any new point-and-click adventure is great news for fans of the genre, but the game would be created by Tim Schafer, one of the people that pioneered the concept.

That project reached its goal of $400,000, €302,000 in just eight hours. It didn't stop there, in less than 24 hours since the project was started, it managed to get over $1 million in pledges, the second ever project to cross the mark, both of them doing it on the same day.

There are many lessons to be learned in this, but the biggest is the one Kickstarter has been representing for a while now, we live in an age where creators can go directly to the fans and be able to make something influenced only by their own decisions and what the fans want and not monetary concerns, gatekeepers, publishers, banks, investors and so on.