14 DAY TRIAL // The industry of networks and communications will start in a short time a process of rating and standardizing types of content and respectively filtering systems associated to wireless transmissions. The entire process will be supervised by Cellular Telecommunications & Internet Assn. (CTIA), the association patronizing the wireless industry.
One of the main reasons for initiating this strategy is "raising" the interest for the adult multimedia content. Playboy, Hustler, Wicked Wireless, Brickhouse Mobile, bu also the porn actress Jenna Jameson have recently announced their plans to propose the American audience a service that provides wireless multimedia content. This decision has been taken by the VIPs of the erotic/pornographic industry despite the current trend of getting rid of all the "negative" content.
FCC (Federal Communications Commission) is also supervising the distribution of the wireless spectrum between the American operators, and these providers are trying as much as possible to avoid fines for transmitting this type of information.
CTIA has managed to contact independent producers of video content, but also the RIAA, and to devise a system that will rate the wireless content. Other decision factors are Entertainment Software Ratings Board (for games) and Motion Picture Assn. of America (for movies).
Wireless operators together with production houses consider this rating system an opportunity to propose users a larger number of services, among which ring tones and voice tones with explicit language. Until now, operators didn't offer such materials because they didn't have a solution to differentiate the content for minors and the one for adults.