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Wired Chris Kohler-Advisor for Nintendo

He says Nintendo should think about investing in...less profitable projects

By Filip Truta, Games Editor

21st of February 2007, 12:04 GMT

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In case you didn't know, you can be an advisor for Nintendo. What, you don't think you're up to it? Nintendo's Wired, Chris Kohler, (the guy who wrote Power-up) sure does and he thought of a plan for Nintendo to make better use of their money. He says: "My latest big idea that I think Nintendo should consider is this: at
some point, they should start throwing away cash into projects that might probably fail." After writing this down, he suddenly realizes that what he just said might not be so convincing, so he continues with the following sentence: "No, stay with me on this one."

You can almost hear his enthusiastic voice reading this. No need to paste the guy's entire statement, as the first two phrases say it all. What I don't understand is why some people feel the compulsive need to step forward and say something that they hope will make a change? And since when does Nintendo need a change in policy or a new approach in investing their money? The guy is really hoping his words would make a difference in this world.

No offense Kohler but if your job isn't telling Nintendo what to do with their money and spare time, then simply don't. The Wii launched just fine and still sells like it's a hypnotizing device or something and Nintendo thought the whole thing up without any blogger's help. The idea isn't that far fetched I'll give you that, but really now, Nintendo's DSes would be topping dumpsters right now, not sales, if the company making them needed some out-side thought.


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