14 DAY TRIAL // Even following the releases of Windows Vista Service Pack 1 and Windows XP Service Pack 3, Microsoft has yet to curve the descendant trajectory of Windows' share on the operating system market. In this context, the Redmond company was reportedly pouring another $500 million into new marketing campaigns for the ultimate Windows crusade - convincing end users to stick with Microsoft's proprietary operating systems. There's no telling, at this point in time, whether Windows and Me, a website produced following a Microsoft India initiative is part of the Redmond company's new advertising strategy for the client platform but the new Windows hotspot, still in Beta, appears to be designed to highlight the very best of the OS.
And even though Windows is referenced for the most part in general, the website manages to point users to Windows Vista SP1 with every chance. "Here's Windows and Me, what it's all about and what it has in store for your world! Access the awesome new home of Windows from the word 'go'. This is one simple location to help you start off with Windows and Me, giving you an easy guide to your world of Windows. What are you waiting for? Start clicking away to enjoy your Windows!" reads a message posted on the website.
Windows and Me is set up to permit users to "explore, discover, share and learn". It allows users to join the community and is highlighting the very best aspects of Windows in various scenarios be them mobile, business-related, for entertainment, security, usability, etc. In the end, the website falls within the design lines of the Redmond company's Digital World vision, which is, of course, Microsoft-centric, with the Windows operating system at the core.
The Windows and Me website looks and feels like a project that is still in beta stage. In this context, invitations such as "Experience the world like never before, with Windows," "Open up your digital world with Windows and Me," "Make the most of your busy day, learn to do more," "Explore the cool features of Windows," and "Keep your information safe and protect your family" fail to drive the message home as they should. Microsoft simply needs to pay more attention to details, and to perfect the Windows user experience and the marketing tools orbiting around it.