14 DAY TRIAL // Windows Phone is one of the few mobile platforms that continue to increase its market share in lots of countries around the globe. Although Microsoft’s operating system seems to have a solid presence in Europe, its market share in the United States continues to increase as well, even if at a slow pace.
The latest report from ComScore points to a slight market share increase for Windows Phone in the United States, while Android, BlackBerry and Symbian have dropped very low in percentage.
The so-called “key trends in the US smartphone industry for June 2014” mentions Apple as the top smartphone manufacturer in the country, with a 42.1% OEM market share, while Google’s Android platform remains the number one smartphone operating system, with a market share of 51.9%.
The report also contains a list of apps with the largest audience, which is ruled by Facebook (obviously) with 73.6%, followed by YouTube (52.1%) and Google Play (52.1%).
Since March 2014, the US smartphone market increased by 4% to 173 million users. As mentioned earlier, Android is the top smartphone platform in the United States with 51.9% market share, down 0.3% from March.
Next in line is Apple’s iOS with 42.1% (up 0.7% from March) and Microsoft’s Windows Phone platform with a 3.4% market share. For those of you who don’t remember, Windows Phone accounted for 3.3% of the OS market back in March, so it gained only 0.1% during the three-month period.
This means that there are now 136,000 more Windows Phone users in the United States than there were back in March. At first glance, this doesn’t seem to be nearly enough for one of the biggest companies in the world.
However, if we take into consideration the fact that no major handsets were launched during that time, this is a decent achievement. We expect Windows Phone market share in the United States to continue to grow in the next three months, but not by much since not many new handsets will be released on this market.
Let’s hope Microsoft will step up its game in the next two quarters, because otherwise the Windows Phone platform might not continue the positive trend.
The only thing that would make Windows Phone gain enough traction to reach a decent market share (10%) in the United States would be the release of new devices, which doesn’t seem to happen for the moment.
Here is hoping the rumored high-end Windows Phone handsets that are expected to go on sale in the next few months will make a big difference.