Microsoft Chief Executive Officer Steve Ballmer has launched Windows Phone 7 in an event in New York saying that he has been looking forward to this event for quite a while.
Obviously, Windows Phone 7 is Microsoft’s response to its rivals, designed to tackle Google Android and Apple’s iPhone.
Always delightful and wonderfully mine are the two mottos which the Redmond company wants to be associated with Windows Phone 7 devices.
A total of 9 phones featuring the new mobile platform will be available this November from Microsoft and a variety of OEMs such as HTC, LG, Samsung and Dell.
According to the software giant, customers in some European markets will be able to buy new Windows Phone 7 devices as early as October 21st, 2010.
“We love smartphones, and as a culture we love smartphones. But for all their success, Microsoft thinks there is a better smartphone experience,” revealed Todd Peters, corporate vice president of Microsoft’s Mobile Communications Marketing Group.
“We noticed people going through their day with their heads down, constantly opening and closing applications, sorting, texting and searching for things. By designing a better way to organize all that information Windows Phone 7 helps people get to the stuff that is most important to them — easier and faster.”
Joe Belfiore, Corporate Vice President, Windows Phone Program Management reiterated that Microsoft’s focus with Windows Phone 7 was to make a devices that simplifies basic user tasks as much as possible.
Back, Start and Search are the three buttons which will be common to all devices, but what makes Windows Phone 7 different is the level of personalization, and the integration with a variety of services including Xbox LIVE.
This is what Microsoft calls Smart Design, with Windows Phone 7 representing the software giant’s vision coming reality.
As expected, Windows Phone 7 features its own version of the Office 2010 productivity suite, which allows users to not only view content, but also edit documents.
“The Office capabilities built in are unique to Windows Phone 7,” Belfiore said.
Of course, Bing is also closely integrated with the new mobile OS from Microsoft, including search, review and even Bing Maps.
What’s impressive about the Bing experience on Windows Phone 7 is the voice capabilities powered by Tellme technology.
The video embedded at the bottom of the screen is designed to offer insight on Windows Phone 7.
Windows Live will deliver excellent new Cloud synchronization for the customers’ Windows Phone 7, allowing them to find lost devices, or to sync docs and access them in the Cloud.
Zune is also intimately integrated with Windows Phone 7, and Zune Pass subscribers will be able to access the millions and millions of tracks offered through the services associated with the company’s digital media players.
Windows Phone 7 will be the only phone that gives access to gaming content that works with Xbox LIVE. Microsoft has placed great emphasis on making sure that Windows Phone 7 games support multiplayer scenarios.
Copy and Paste, a feature which is currently missing from Windows Phone 7 will be introduced via an update available free of charge in 2011.
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