14 DAY TRIAL // Today, leading provider of hub-based mobile communication solutions MACH announced officially that Microsoft chose its Direct Billing Gateway (DBG) solution for offering billing for Windows Phone 7 applications and content. The DBG solution should offer all Windows Phone 7 users with the possibility to buy content from Microsoft’s Windows Phone Marketplace via a simple one-click service.
Moreover, users would have their purchases placed on their monthly phone bill, the company announced, adding that the service was already launched in Australia at Telstra.
Mobile applications and services are growing fast, and they require new payment methods, which offer both ease of use and broad availability.
MACH released the Direct Billing Gateway for providing a sophisticated and direct billing method that would transfer the cost of the application downloads, or that of other in app purchases straight to the users' phone bills.
Through the DBG solution, users would benefit from a simple 1-click buy process, “doing away with the need for cumbersome Premium Messaging or re-direction to WAP payment pages,” the company notes.
“Microsoft is committed to providing Windows Phone 7 customers with easy access to quality apps, games and other content through Windows Phone Marketplace on the phone or PC,” said Todd Brix, Senior Director, Windows Phone Marketplace, Microsoft Corp.
Working with MACH better enables us to offer customers the benefits of a convenient and easy-to-use mobile operator billing option when purchasing their favorite content for Windows Phone 7.”
“We see operator billing as a real driver towards the growth of mobile application transactions and we are confident that the elegance of the one-click billing experience will prove extremely popular with Windows Phone 7 users,” he concluded.
MACH’s DBG solution is also expected to offer Microsoft the possibility to maximize revenue assurance and conversion for all of its software partners.
The solution offers direct integration into the carrier's billing systems, and comes with real-time authentication and authorization from within the application, thus reducing risks.