Microsoft is gearing up to compete with Apple with its own brand of mobile phone application bazaar. Windows Marketplace for Mobile has yet to go live, but the software giant has made public details related to its strategy aimed at developers. Mobile phone application developers will need to focus exclusively on Windows Mobile 6.5, which was announced in February 2009, and will be able to turn to tools including Windows Mobile 6 SDK and .NET Compact Framework 3.5 for the development process.
“Microsoft’s decades-long relationship with developers has led to some of the most exciting innovations the industry has seen. We’ll continue our successful collaboration with developers through Windows Marketplace for Mobile, which will provide a broad reach to customers,” revealed Andy Lees, senior vice president of the Mobile Communications Business at Microsoft Corp. “With the new Windows Marketplace for Mobile and our great development tools, Windows phones represent an incredible opportunity for developers everywhere.”
According to Microsoft, through the Windows Marketplace for Mobile, developers will be able to reach customers in no less than 29 markets around the world. Furthermore, Windows Marketplace for Mobile will permit different marketing strategies and targeted pricing to be tailored to each of the 29 markets, in a move touted by Microsoft to help maximize revenue.
Windows Marketplace for Mobile, Microsoft Strategy
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