Windows Live Hotmail has joined Windows Live Messenger in order to extend the support of the "i'm" initiative. Microsoft debuted "i'm" back in 2007 as a way to enable Windows Live Messenger users to have a say as to where would a portion of the Redmond company's advertising revenue from its instant messaging client would go. A year after the initiative was launched, no less than ten social cause organizations around the world received a total of over $1 million because of the users who started Windows Live Messenger conversations with "i'm." As of May 5, the "i'm" initiative is no longer restricted to Windows Live Messenger, having migrated from the instant messaging client to Windows Live Hotmail.

"The i'm Initiative is a Microsoft program where Microsoft shares a portion of their advertising revenue for everyday activities - sending IMs and emails. Hotmail and Messenger have ads, like all free web services, and Microsoft makes money when a customer sees an ad. The i'm Initiative has successfully raised over 1.4 million dollars since it got started in 2007. It used to be available only in Windows Live Messenger, and now the Hotmail team is glad to say that you'll be able to raise money for the cause of your choice each time you send an email," revealed Ellie Powers, program manager, Windows Live Hotmail.

This means that now users have the possibility to take part in the "i'm" initiative through either Windows Live Hotmail or Windows Live Messenger, or in both. The IM.Live website now features the two products, enabling users to send money to two philanthropic organizations. However, the initial geographical limitation is still in place, and the "i'm" initiative is only available to customers in the United States.

"You can choose to support any of the organizations on this list: the American Red Cross, Boys & Girls Clubs of America, the National AIDS Fund, National Multiple Sclerosis Society, ninemillion.org, Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure, The Humane Society of the United States and U.S Fund for UNICEF," Powers added.