14 DAY TRIAL // Consumers are not yet looking at the operating system as a key element catalyzing their choice of a new TV, but this scenario might become reality quite soon.
Manufactured by BLUROSSO, Vivaldi I-TV is one of the exponents of next generation TVs, providing customers with an enhanced experience thanks to the integration of Windows Embedded Standard 7.
The device comes with high-end audio components and a Blu-ray player, but also with Internet access, enabling users to connect to their favorite sites.
The Vivaldi I-TV might be an exception today, along with a few other similar products, but it’s on its way to becoming mainstream. Citing data from Global Industry Analysts, Microsoft notes that the global market for Internet TV is forecasted to grow to as much as $81.2 billion in the next six years.
Of course, while there are other platforms capable of offering similar next gen TV experiences to consumers, there is one advantage to opting for Windows.
“Microsoft Windows Embedded is like an open door to a wide variety of multimedia applications, devices and services,” claims BLUROSSO founder Claudio Nori. “It seems like every new portable and wireless device is Windows compatible.”
Compatibility will cause customers buying new TVs to deeply care about the operating system of their device, especially if they’ll want to connect additional technologies and products to it, including their smartphone or Tablet PC.
It will also be interesting to watch the evolution of BLUROSSO’s TVs, especially considering the company’s plans, shared with the public by Microsoft.
“Imagine turning on your television with the wave of a hand or changing the channel in the same way you change screens with Xbox Kinect.
“Looking to the future, BLUROSSO plans to build on its new connected TV experience by exploring how it can use gesture control technology and is planning to provide integration with Windows Phone 7 handsets,” the company stated.