The Windows Embedded Business

Apr 8, 2010 13:11 GMT  ·  By

In a move designed to align the development efforts of its Windows platform for handheld terminals and ruggedized devices, Microsoft announced that Windows Embedded CE and Windows Mobile would be the responsibility of a single group, going forward. Essentially, the Redmond company has transitioned the Windows Mobile 6.5 for ruggedized devices and handheld terminals to its Windows Embedded Business unit. David Wurster, senior product manager, Microsoft’s Windows Embedded Business, noted that the Windows Embedded Business group would oversee both Windows Embedded CE and Windows Mobile.

“For our customers, this move provides them with closer connection between the Windows Embedded CE and Windows Mobile product line enabling Microsoft to respond to their business needs in a more unified way. WEB is adding this effort to its overall strategy and vision as we’re committed to help specialized device manufacturers deliver rich user experiences and seamless connections to the world of Windows,” Wurster noted.

Ahead of this change, the Windows Embedded Business was responsible for overseeing only Windows Embedded CE. At the same time, Windows Mobile was, in the past, managed by the Mobile Communications Business. According to Wurster, the two business groups will shift their current focus. WEB remains committed to handheld-terminal and ruggedized-device customers, while MCB will deal with the mobile-phone industry.

“We decided to make this move for a variety of reasons. First, Windows Embedded’s strength and experience in building software for specialized devices make WEB the ideal group to lead the handheld terminal and ruggedized device space. Second, with the transition of support to WEB, Microsoft gives the handheld terminal and ruggedized device products a holistic roadmap across both platforms and into the future. MCB will continue to focus on the mobile phone needs of customers with Windows Phones,” Wurster added.