14 DAY TRIAL // Recently, Microsoft and Movideo have announced a four-year strategic agreement according to which Movideo will bring its integrated online video platform to Windows Azure, in an attempt to ensure business growth in Asia Pacific (APAC) and beyond.
As a media-centric and integrated online video platform, Movideo delivers an end-to-end video solution. The company is focused on the encoding, storing, management, syndication and delivery of audiovisual content.
Movideo platform offers support for multiple end-user devices, and is accompanied by a series of business intelligence tools that enable detailed analysis.
Owned by the ASX-listed MCM Entertainment Group Ltd. (MEG), Movideo aims at taking advantage of the fast expanding global online video market.
“The global alliance with Microsoft is first a technical alliance whereby Windows Azure becomes the infrastructure platform for our cloud software as a service product, Movideo,” said Tony McGinn, Movideo CEO and MEG founder.
“The strong road map for Windows Azure resources the scalable infrastructure that underpins the Movideo offering, allowing us to get on with our role of optimizing the management and delivery of our customers’ great content.
“Second, the alliance is about sales and marketing support and coordination to drive growth for Movideo and Windows Azure. We can leverage tremendous advantages working beside such an experienced and far-reaching software partner.”
Movideo plans on becoming one of the dominant players in the digital media environment, especially in the Asia-Pacific area. At the moment, the company is undertaking one of the largest Java transitions to Windows Azure.
The agreement with Microsoft is focused on long-term pricing, technical support, and sales and marketing backing.
“Movideo has a proven track record in delivering great content to customers, and the strategic relationship announced today provides incredible scale, vast expertise and a proven ability to execute,” Kathy Lee, Azure Platform Strategy advisor, Microsoft Hong Kong, said.
“By leveraging the power of Windows Azure, Movideo is creating a scalable solution that can be easily customized to grow with the needs of its customers.”